Budget-friendly SEO strategies and guidance for business owners
Best SEO Tips for 2025
1) Focus on high search volume, low competition keywords
Keyword research doesn’t have to be expensive.
Free tools like Google Keyword Planner and AnswerThePublic can help you to identify the potential ease of ranking specific keywords can have. There are even freemium model websites such as Mangools Keyword Finder, shown above, that offers a limited free version, showcasing monthly search volume, keyword difficulty to rank and user intent.
In order to be time efficient, prioritise long-tail keywords that demonstrate low competition but high purchase intent. If you can create content that targets and ranks for ready-to-buy consumers then you’ll likely be the brand they choose to purchase from, given your position on the search engine results page.
2) Utilise local SEO to attract ready-to-buy consumers nearby
If you offer a service in a certain location or own a brick-and-mortar store then enhancing your Google My Business Profile is a must.
With 97% of people searching for local businesses via the internet, ensuring the accuracy of your business information and posting regular high-quality posts and photos on GMB is essential to attract their interest.
Encourage customer Google reviews via your website and email campaigns to help propel your business to the top of map-related search queries. Local SEO requires the same time, creativity and maintenance as a physical storefront to attract new consumers.
3) Maximise on-page user experience with technical SEO and effective UX design
Increase the amount of returning users with a smooth and functional user experience.
On-page SEO is one of the most cost-effective tools to improve search result rankings. This includes the basics of ensuring title tags, meta descriptions and headers include the primary keyword as well as technical improvements.
82% of searchers admitted that slow page performance negatively impacted their purchasing decision. To combat this issue, one of the greatest SEO tips for 2025 is to use Google’s PageSpeed Insights tool to notice and rectify any slow pages across your website.
Optimise images by compressing them, giving them explicit widths and heights, and lazy-load any images shown below the fold, any content displayed after the first scroll.
Furthermore, utilise conversion-directing CTAs (call to actions), breadcrumbs and effective content menus so that users can navigate your site regardless of their intent: whether it be informational, transactional or navigational.
Why an SEO Agency Can Save Time and Increase ROI
While DIY SEO is doable, it requires extensive time commitments, initial and ongoing learning, and trial-and-error. An experienced SEO agency can provide expert and tailored strategies, technical know-how, and a quick turnaround with results, which can start to generate a ROI faster than if you attempted to do the role yourself.
If your budget allows, outsourcing SEO can ultimately be far more effective than DIY SEO in the long run. Get in touch with Praha SEO if you’re ready to tackle SEO in 2025 and come out on top.
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